Indian Handicrafts & Emerging Crafts in India - Macrame.
Welcome to our first blog post. This blog is all about Indian Handicrafts and new line of handicrafts - Macrame. We will talk about its market and business
Each Indian state reflect its history & culture through its Handicrafts. However, each state has its own history & timeline in evolving handicrafts. In India we have wide variety of expertise across length & breadth of India. Below are few according to the states:
Andhra Pradesh - Kalamkari Art
Bihar - Madhubani Painting
Chhattisgarh - Dhokra Craft
Gujarat - Khavda Pottery
Kerala – Kathakali
Madhya Pradesh - Chanderi Craft
Rajasthan - Meenakari
Uttar Pradesh – Chikankari
Uttarakhand - Wooden Handicrafts
Jammu and Kashmir – Pashmina
Indian Handicrafts Market
Handicrafts is an important industry in the Indian economy. These industries empower female employment, where the percentage is over 56% of the total artisans.
The expected CAGR of Indian Handicrafts is expected to increase by another 7% between 2022-2027. During 2021-22 year, the Indian handicrafts exports were valued at US$ 4.35 billion, a 25.7% increase than the previous year.
Macrame is a form of textile produced using knotting techniques, rather than weaving or knitting. Materials used in macrame include cords made of cotton twine, linen, hemp, jute, leather or yarn. One of the earliest recorded uses of macrame-style knots as decoration appeared in the carvings of the Babylonians and Assyrians.
Macramé was most popular in the Victorian era. It adorned most homes in items such as tablecloths, bedspreads, curtains and other similar lifestyle products. The popular “Sylvia's Book of Macramé Lace” (1882) sheds light on how "to work rich trimmings for black and coloured costumes, both for home wear, garden parties, seaside ramblings, and balls—fairylike adornments for household and underlines. Macramé's popularity faded, but resurged in the 1970s for making wall hangings, clothing accessories, small jean shorts, bedspreads, tablecloths, draperies, plant hangers and other furnishings.
During and after the Covid-19, the market has seen rise in DIY handicrafts products such as Macrame which eventually increased the demand. The market has seen increase in demand of Macrame fashion & Home décor such as sling bags, earrings, wall hangings, table covers and much more.
Asia Pacific & Europe are predicted to be the key markets for Macrame products. Countries like India, China, United Kingdom, Italy, Spain & others have seen rise in demand for Macrame products.
Handicrafts is a low-risk business that can start small and scale it up. However, it depends on your budget to start small, medium or large-scale business. Craftsky.in team suggests to start with low budget products and once build an adequate customer base than you can expand the product range.
The profit margins of your products firstly depend on your raw material procurement so research before you start. Secondly the returns depend on the quality of the products and finally the profits depend on the platforms you are selling like social media, marketplace etc. Make sure to consider things like Packaging, delivery etc.
Few tips to start:
- Select your niche
- Don’t launch your product until you are confident as a customer.
- Make 110% use of Social Platforms
- Be consistent
“Success is not final; failure is not fatal: it is the courage to continue that counts.” – Winston Churchill
In our next Blog, craftsky.in will talk about “How to start a macrame business”. Stay connected and follow us on our Social Media Channels.